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Organisational Culture | All You Need to Know to Make it Strong

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October 18, 2021

Daily fresh fruits, a kicker table, sabbatical and any soft drinks on offer. It's not new that employees aren't just concerned about salary and location. Instead, they are looking for much more, which is why corporate culture is increasingly moving into the spotlight. This new approach toward our relationship with our work environment is pushing companies to concentrate more on this aspect. As much as a positive work culture can help a business to grow, a negative one can lead to real struggles.

What is organisational culture? Why is it important? What are the different types of culture? We give you all the information about this key aspect that is currently shaping the future of work.

What does the culture of the workplace mean?

Giving a proper definition of the culture of the workplace is not an easy task as it can be implemented in various ways. However, some common elements allow us to build a general description of how this important aspect can be perceived at work.

Workplace culture is mainly a mix of values, beliefs, expectations, philosophy and vision, all commonly shared by leaders. Even though the way culture is sensed in the workplace differs from one company to another, one characteristic is commonly seen. Businesses with a strong corporate culture are usually more successful. According to McKinsey, work cultures that are more inclusive are actually more likely to be profitable.

Working together

➡️ Are you looking at improving how your workforce feels at work? Here is an interesting article about employee experience and why it is crucial in terms of results.

Why is the culture in the workplace important?

The fact that organisational culture can shape the success of a business shows how important this is, but how can it have such an influence? The way your workforce feels about your company and its values, beliefs, expectations, etc. has a big effect on the way they work. A positive work environment can definitely lead to more engagement, productivity, motivation and employees’ well-being as well as retention, leading to less fluctuation. A win-win situation as according to research by the University of Oxford, “happy workers are 13% more productive." It is a core point that can either turn into attracting talents or into creating issues such as important employee turnover.

58% of employees said they left their job due to poor workplace culture, specifically their manager.


As Peter Drucker, a management consultant and writer, said: “culture eats strategy for breakfast”. You can have the best plan for your business, if your corporate culture is weak, you will never get the expected results. Culture is for a company what the air we breathe is for us. If you inhale toxic air, you’re sick or die, if you have a toxic workplace culture, your company will probably have the same fate.

Moreover, as hybrid models are reshuffling our ways of working, focusing on creating a strong culture in the workplace is becoming even more important. Indeed, this is a substantial benefit to reduce isolation risks and the creation of silos.

➡️ Do you want to know how to avoid a negative culture in the workplace? deskbird gives you the keys to creating a Positive Workplace Culture in 7 steps.

What are the 7 most common types of organisational culture?

1. Clan culture

Being part of a company with a clan culture feels like working with a family and is mainly focused on teamwork. This concept is inclusive and supportive towards employees, it emphasises and rewards collaboration initiatives. Workers are equally valued and, therefore, show more engagement.

76% of Generation Z employees said they would be more loyal to their company if they were recognized for their work.

Being close to employees

Example of clan culture: Chobani.

2. Adhocracy culture

Innovation is at the centre of adhocracy culture. Taking risks is not an issue, and is even recommended. The goal is to improve, to develop and to find new ways of doing what already exists by experimenting with innovative methods. 

Creating ideas

Example of adhocracy culture: start-ups and tech companies like Google

3. Market culture

Market culture is less focused on employee experience and well-being. To achieve better performance is what matters the most. This type of workplace culture is highly competitive and requires a lot of hard work. 

Performance matters

Example of market culture: Amazon.

4. Hierarchy culture

Most commonly seen in traditional work models, the hierarchy culture is based on several management layers. Businesses that are confronted with high-risk topics are usually based on this type of structure as it helps prevent mistakes and increase organisation as well as efficiency. 

Example of hierarchy culture: companies in the healthcare industry.

5. Customer focus culture

This type of culture is based on making customers happy, satisfied and focusing on their experience, customers come first. Employees are rewarded with a feeling of pride when receiving positive customer feedback. 

Happy customers

Example of customer focus culture: Whole Foods.

6. Purpose culture

People working in a company that has a purpose culture are driven by the same goal which is to act for a common cause. For them, this is more important than making a profit, and those companies are often in partnership with charities or local communities. 

Example of purpose culture: Toms shoes. 

7. Creative culture

A company with a creative culture type is encouraging the creation of new products and services. It is more than innovating a service or a product as the main goal is to come up with something completely new, to start from scratch. 

Creative culture

Example of creative culture: Warner Bros.

Good to know: Other types of organisational culture can be innovative culture, task-oriented culture, role-based culture or leadership culture for example.

Here's a quick re-cap of the 7 types of organisational culture and what they look like in practice. You can come back to this infographic whenever you a quick refresher or are looking to explore different organisational cultures for your company.

Organizational culture types

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How to improve corporate culture?

Some executives assume the culture of the workplace is something that happens organically. This is actually the best way to let grow a toxic environment. Business leaders are responsible for designing and communicating about the corporate culture in order for employees to buy into it.

According to Deloitte, 80% of leaders say that wellbeing is ranked as one of the most important aspects of the company’s overall success.

No matter if your working culture is already implemented or not, knowing how important it is for the company, you may want to take a closer look at it. There are different areas that can support you in doing so, but first, it is key that you actually observe what the current work culture is. How are people communicating with each other? What are their main drivers and motivations? 

Focus on current work culture

From those observations, you can notice if those characteristics are matching with your vision, your beliefs, your values and all the aspects that are shaping the culture you wish to see. If you dislike some of the characteristics, set up a plan to change them. However, keep in mind that this is a process that requires effort and building a positive workplace culture does not happen overnight.

Your hiring practices should also reflect your values. Not only do you wish to find a person who fits your company perfectly, but you also want to draw them with your culture. A healthy working environment is definitely a characteristic that attracts talents and increases your workforce retention.

As you hire new team members, we recommend creating an onboarding program. On one side, you can share your beliefs and expectations with newcomers, while on the other side, you help them to integrate their new working environment and community. Starting a new job in a company can trigger a lot of questions, showing them they chose a company that has the same values is definitely a great way to start your collaboration!

Last but not least, promoting a culture of recognition in the workplace should be one of your top priorities. It motivates your workforce and encourages them to act according to the values you have decided to stand for. Feeling valued is, without doubt, a motivation to be more engaged toward the company’s growth and goals.

The culture of the workplace is a very wide topic that requires it to be taken seriously if you want to create a healthy, engaging and inspiring work atmosphere to obtain positive outcomes.

The future of organisational culture is people-centric. So if you are also a company that aims at putting your employees first, you may be interested in deskbird hot desking software. Our app is based on helping businesses to embrace the hybrid work concept while supporting employees needs.

Request a free demo from our team to learn more about one of the most useful tools for the future of work!


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Organisational Culture | All You Need to Know to Make it Strong